Technically co-sponsored by:        
ieee ComSoc     ccisfesb
General Chair Message

Dear participants of the SoftCOM 2015 conference, it is my pleasure to welcome you in the capacity of a general chair. I am excited to have an opportunity to take part in the organization of an international conference that gathers researchers and professionals from academia and industry to share experiences and new ideas in such a dynamic area as Information and Communication Technology.
We are together building a society where every person and every industry is empowered to reach their full potential. Anything that can benefit from a connection will be connected, enabling people to collaborate, innovate, learn, participate in ways we never thought possible, and opening ground for new discoveries. While the past decades of progress have shown great promise, this has only laid the foundation for what is set to come. We are now at an inflection point where the next wave of innovation in the form of mobile, broadband and cloud will be the catalyst for an entirely new economic model.
This new age will deliver growth and prosperity based on greater social cohesion and environmental sustainability. The resulting Networked Society holds the potential to truly shape the future and leave a positive legacy for generations to come.

The 23rd  International Conference on Software, Telecommunications and Computer Networks (SoftCOM 2015), co-sponsored by the IEEE Communications Society, will be held in the beautiful city of Split and in the extraordinary turist oasis Bol on the island of Brač, both located on the magnificant Croatian Adriatic coast. It will be my pleasure to meet you at the conference.

Siniša Krajnović, PhD
Vice President, Ericsson AB

Sinisa Krajnovic is a senior executive in Ericsson with more than 10 years of international management experience. Since 2011 he has been living in Stockholm, Sweden. He works in Ericsson as Vice President and Head of Development Unit Radio, leading a global development organization consisting of 10+ R&D centers and 12000+ engineers. Sinisa earned his PhD degree from the University of Zagreb, Croatia and completed executive education programs at Columbia University (US), IMD (CH), Cranfield University (UK) and ISB (IN). He is Professor at the leading business school in Croatia, Zagreb School of Economics and Management, and Program Director of their General MBA Program. Sinisa has extensive multicultural experience and understanding gained through living and working in Croatia, UK, Ireland, Japan, Hungary and Sweden.